Project Type :
About The Company:
Community Life Help- Self Improvement, Life Skills, And Education Classes
Digital Marketing Services Engaged:
Results :
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Increased the click-through rate (CTR) to above 5%
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Reduced social ad cost per click (PPC) to under $0.30
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Boosted class participant conversion rates to 30%
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Expanded class registrations by 1000%
- With a 90 day goal for class registrations we were able to surpass the goal by almost 20%.
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Ongoing improvements in ad content creatives, video production, and strategic adjustments based on marketing analytics, all of which contributed to a steady decrease in marketing costs.
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Search campaign CPC below $1.00 and achieved a Google Ads CPC average of $.85
Company Website:
What Was The Problem?
- Startup that needed to build a brand, engaging content, and a sales and marketing engine
- Needed an automated class registration system
- Needed to build SEO for search engine rankings
- Needed aggressive ad campaigns on multiple media channels to meet company class registration goals
How We Solved It:
Community Life Help, saw significant development under our leadership and skilled professionals brought on board to create an end-to-end user experience system. This system was designed to guide customers from lead generation all the way through to registering for a community class. The task involved building and integrating several tools necessary for navigating the complete customer journey. Once the sales engine was established, the focus shifted to constructing a marketing engine aimed at collecting leads and traffic, subsequently engaging these leads through the sales pipeline with targeted marketing efforts.
In an effort to pinpoint the most effective audience and marketing channels for maximizing return on ad spend, numerous campaigns were launched across search and social channels, featuring dozens of creative tests. Through a combination of strategic content marketing, marketing analytics, and rigorous testing, the campaign successfully increased the click-through rate (CTR) to above 5% and reduced the cost per click to under $0.30. This strategy not only boosted class participation conversion rates to 30% but also expanded class registration by over 1000% across the North American South West, covering more than six states. The continuous growth and expansion of the program were attributed to ongoing improvements in ad content creatives, video production, and strategic adjustments based on marketing analytics, all of which contributed to a steady decrease in marketing costs.
The Result:
Successfully increased the click-through rate (CTR) to above 5% and reduced social ad cost per click (PPC) to under $0.30. This strategy not only boosted class participation conversion rates to 30% but also expanded class registrations by over 1000% across the North American South West, covering more than six states. The continuous growth and expansion of the program were attributed to ongoing improvements in ad content creatives, video production, and strategic adjustments based on marketing analytics, all of which contributed to a steady decrease in marketing costs.
With a 90 day goal for class registrations we were able to surpass the goal by almost 20%.
We set a goal to get above 3% CTR and were able to achieve an above average CTR at 5%. In addition we set a goal to get our search campaign CPC below $1.00 and have achieved a Google Ads CPC average of $.85 with many of our campaigns.
