• Poor performing SEO rankings in Search Engines
• Very low visibility to potential customers and very low traffic to their website
• Sales revenue was suffering
• No clear marketing plan
• Social Ads had poor performance

This company wanted to corner the market in renting out extremely high end brand wakeboarding boats like Mastercraft and Nautique.  We first needed to build and improve their brand and establish sales systems and a website to position them for their high end brand.

We then focused on marketing efforts to build a powerful marketing engine.  With detailed analytics and competitor research we built strategic plans on how to increase our web content and social content daily in order to corner the local market on renting a wakeboarding boat.  Using the Gary V Content Model, we created large and small content assets to utilize on both paid channels, social channels and our website.  We then crafted automated customer review processes to collect customer feedback and reviews for both Google and Yelp.  In addition we created multiple paid media campaigns using search, display, social and YouTube media channels.  Through testing different ad creatives we capitalized on the highest performing creatives and focused on what ads had the largest ROI, that drove relevant and high volume traffic to the website.  

With engaging content, the bounce rate performed below 30% and with an average engagement time per website session at 4-5 minutes.  Within a 6 month period, we were able to rank #1 on local SERP with Google.  As a result of our SEO and Paid Media efforts the company was able to surpass its 1^st year revenue goal by over 30%.